His fame has transcended the social sphere and permeated the political stratosphere with politicians such as Barrack Obama and David Cameron being among the many whom PSY has exchanged pleasantries with. ‘Gangnam Style’ has also become a rapid global pop phenomenon with multiple parodic reproductions, imitations and adaptations Rapper PSY himself has become an international name and styled as the ‘anti-hero’ of the glamour-driven K-pop scene. As of January 2013, it has become the most watched video in YouTube’s history and has garnered over 1.23 billion hits since.
Park Jae-Sang’s (otherwise known as PSY) bewilderingly successful pop contagion ‘Gangnam Style’ needs no introduction.
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